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Applied eTrading

Applied eTrading provides an end-to-end digital platform for customers to quote and buy Personal Lines policies through online channels. With an intuitive interface, this cloud-based platform enables you to manage risk and rule-based pricing.

Applied eTrading is built on high performance, scalable architecture that integrates with broker management systems, external websites, and all UK-based price comparison sites. Applied eTrading enables you to expand online distribution channels and increase multichannel customer service to drive growth and success in today’s digitally connected marketplace.

Applied eTrading provides your business:

  • Real-time customer self-service quote and buy via multiple online channels, including UK-based price comparison sites and individual broker websites
  • Mobile-optimised data capture and dynamic question set implementation
  • The ability to conform to existing brand and design guidelines
  • A pricing module that can flex and schedule prices in real-time
  • Secure checkout that supports all major card systems, installments, finance and direct debit

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Product Benefits
Price Comparison Site Integration and Dynamic Price Optimisation

Applied eTrading enables you to connect your business with price comparison sites. By extending your distribution channel via price comparison sites, you ensure your business and service is kept top-of-mind with consumers at multiple points of purchase.

The ability to flex and schedule pricing in real time is an important requirement in today’s dynamic marketplace. Applied eTrading enables you to optimise your price strategy to ensure you grow your business with the right customers.

Quote Engine Integration

Applied eTrading is integrated with Applied Rating & Fulfillment Services and is able to send data entered on online and retrieve quotes in real-time. In addition, Applied eTrading also supplies bespoke rating engines for specialist products.

Secure Checkout & Payment Gateways

Applied eTrading uses industry standard encryption to ensure that all sensitive payment information is encrypted in transit and supports payment gateways.

High Volume Hosting

The platform’s robust and scalable hosting architecture can support the quote volumes that your business requires and grows with you as your online business develops.

Back Office Integration

Applied eTrading connects your digital sales channel with your existing broker management system. When you make a sale online, all the relevant information is transferred in real-time, ensuring your online channels stay up-to-date with your back office.

For more information about Applied eTrading and other Applied solutions, call us at +44 (0) 1273 852000 or Contact Us.