We've all been there: The commercial lines application process is time-consuming and often paper-heavy. But did you know that you can turn this traditionally clunky insurance application process into something more streamlined, efficient, and profitable (with the help of tech)?
Here's where Indio comes in. Indio is a digital insurance application submissions management platform. Its technology streamlines the insurance form data-gathering process, so organizations can digitally submit applications with one click. Digital insurance thrives on being connected, and Indio is synced with Applied Epic®, providing brokers with a management system they don't have to leave.
But what's it like to use an insurance solution like Indio compared to the traditional process? Let's walk through the insurance application process and explore what's possible when brokers use Indio, and what they're missing when they don't.
Meet Dave at Next Gen Insurance Brokerage
Our persona account manager, Dave, has witnessed numerous changes in workflows and the insurtech industry during his tenure at Next Gen Insurance Brokerage. His team has struggled with operational efficiency with the insurance application process for complex commercial accounts and finds it difficult to keep information organized. Instead of jumping between multiple platforms and losing track of activities, Dave is looking for an insurance solution to help boost their customer experience, make informed decisions, and streamline their workflows.
Dave knows the insurance industry is going through constant change, and he knows his technology needs to give him a competitive advantage. That's why Next Gen Insurance Brokerage started using Indio, and they haven't looked back since.
As a reminder, Dave and Next Gen Insurance are personas. They are fictional, but this is a realistic description of how a brokerage navigates the insurance application process with and without Indio.
Before and After Using Indio
Let's compare how the insurance application and submission process used to be for Dave and his team, and what their workflows are like now.
Working Locations
Before Indio
Next Gen Insurance Brokerage would partially fill out a commercial lines application for the customer and either scan it back or forward the application to them. The insured would then print the page, fill it out, scan it back, and email it to Next Gen Insurance Brokerage. It wasn't the best user experience, but both parties managed. Dave noticed that his team spent a lot of time sorting through different platforms to find information, as they received emails through various channels, including email, online portals, and APIs. There was a lot of clicking, and the process lacked functionality.
After Indio
Dave and his team work in one place instead of navigating across individual, separate systems. Next Gen Insurance Brokerage manages the entire application process through a single insurance platform. Their response time to customers is also faster. It's allowed them to secure quotes earlier and provide the information back to the insured to get their approval and move the process forward.
Working and Tracking Submissions
Before Indio
Next Gen Insurance Brokerage heavily relied on email for communicating with customers. A formal quote was issued to the insurance broker, and if the customer accepted the quote, the broker would send an email to confirm. However, if they had any questions, this is when the back and forth began. It created longer touchpoints and extended the process. Sometimes, communications would get missed, and both customers and Dave's team would have to go digging through their inboxes. Whether it was for underwriting, confirming health insurance information, or anywhere in between, submission information was getting lost.
After Indio
The intelligent activity tracking has been a game-changer for Next Gen Insurance Brokerage. It keeps them informed of when their customers log into the Indio platform, sign forms, and submit data. Dave and his team are immediately notified when and where changes are made. Plus, the team no longer has to download, print, scan, or email the forms customers are required to sign since they can sign in natively within Indio. Dave has also noticed how collaborative the submissions process has become, as multiple teammates can access specific applications, and clients can leave comments or questions on any part of the commercial lines application if they're unsure. The digital transformation has been very user-friendly and efficient.
Starting a Renewal Packet
Before Indio
Dave's team kept running into similar issues. His team spent more time trying to find information and input the data themselves than anything else. It created more instances of miscommunication, errors, and even missed opportunities for new business. Their customers wanted a provider who makes the process smooth for them rather than asking them to fill out tedious forms with the same information, and Dave felt like they were lagging.
After Indio
Starting a renewal packet has never been this streamlined for Dave and his team. Data from the prior year now auto-populates into the new year's forms and applications. The team no longer has to input duplicate data year over year, and clients only need to verify which information has remained the same and edit what has changed. Next Gen Insurance Brokerage now optimizes the data they have and makes the process smooth and less confusing for their customers. Using Indio for this has also given them peace of mind, since all of this is done while being logged in the Indio platform to mitigate their error and omissions exposure.
Why Using Indio Matters for Brokerage Growth
By harnessing Indio's ability to remove friction from the submission process, gather information effectively, and enable brokers to work under one system, brokers like Next Gen Insurance Brokerage now have more time to focus on what's truly important: growth.
Brokers can spend more time on tasks like:
- Analyzing loss history
- Generating proposals
- Strategically planning for future growth
- Building deeper customer relationships
It almost seems like a trick question when you're asked if you'd rather sift through emails and plug in the same data or expand their reach by targeting niche markets or optimizing their operations with technology like Vertical AI.
Indio allows brokers to do just that. It's an insurance product that makes digital applications faster and more productive. You feel more in control, knowledgeable, and confident with your business. Say goodbye to scattered messages, misplaced information and the need for one-off emails. This tech doesn't simply help you sell insurance policies but equips your brokerage with tools to build a stronger, more profitable future.
Start Simplifying and Growing for the Future
Digital insurance application and submission solutions like Indio eliminate the back and forth that brokers want to avoid. End-to-end, it ensures the process is streamlined, efficient, and clear. Using Indio saves insurance brokers time, reduces the number of touchpoints within the process, and helps your submissions rise to a higher quality.
Looking to learn more about how Indio can simplify your commercial lines application and submission process? Check out more of Indio's capabilities and latest enhancements.
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William Ma
Vice President, Product Management and Innovation, Applied Systems Canada
William Ma, Vice President of Product Management and Innovation, is responsible for leading the Canadian Product Management team. William has over 15 years of experience delivering and managing software products in the financial and insurance industries. Prior to Applied, William led a team in Wawanesa Mutual Insurance, providing award-winning API-based solutions to grow partner ecosystems and enhance Broker-Insurer Connectivity in Canada. Ma holds a master’s degree in Computer Science from the University of Windsor and an MBA from the University of Manitoba.
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