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Stronger Together: Navigating 2026 with Applied Systems  

24 February 2026

Stephen Murphy headshot

By: Stephen Murphy 

 

This Spring, as nature tentatively shifts from the harsh winter weather to the budding of trees and blossoms, the Irish insurance sector is also showing some positive shoots and exciting new opportunities.

Now more than ever, staying engaged with customers while remaining relevant and competitive is critical – and technology can help.

Spring Forecast: Market Dynamics and New Opportunities Analysed

"No matter how long the Winter, Spring is sure to follow." — Proverb

While market conditions of 2025, marked by capacity constraints and regulatory changes, tested Irish brokers, insurers, MGAs and insurtechs alike, it is encouraging to see that the Irish insurance market is becoming increasingly complex and diverse, with a wide range of products and strategies in operation – all ripe for the picking.

Partnerships between MGAs and insurers, supported by technology and capital, are speeding up product innovation and time-to-market. From working across the market, Applied Systems can see that brokers and insurers who focused on modernising legacy IT systems have seen their investments bear fruit, resulting in improved operational efficiency, greater customer engagement, and more cross-sell opportunities.

These macro trends demonstrate that there is considerable optimism about the forecast for 2026 for all stakeholders.  And specifically, growth remains possible for agile, innovative players who embrace digital technologies to flourish.

2025 Recap: How Applied Customers Fared

Last year, we focused on our ongoing commitment to deliver local products and innovation designed for Irish brokers, prioritising continuous improvement of our platforms to support resilience and stability in preparation for the growth to come.

Robust Infrastructure & Security

We invested significantly in infrastructure upgrades and robust security platform optimisations to ensure faster, more stable, and more secure experiences across our Applied portfolio. Our enhanced cloud environment is aligned with top international security standards, including NIST and SOC II certifications, so companies can operate with confidence in today’s complex regulatory landscape.

Customer Success & Training

Based on feedback, we enhanced our Applied University with new articles, FAQs, and product demos. In 2026, we look forward to our series of broker summits in Dublin, Sligo, Cork, and Galway, which will give us opportunities to see more customers in person and grow and learn together. More details will be released soon.

Regulatory Compliance Tools

In 2025, we ensured compliance automation kept pace with regulatory changes without adding further administrative burden to customers.  Partnering with Insurance Ireland, we introduced Motor Third Party Liability (MTPL) solutions and driver validation features, helping brokers confidently meet motor compliance requirements.

That focus will continue into 2026, when we will see our product portfolio updated to ensure CPC compliance.

Expanded Product Access

Working with insurers and MGAs, we have broadened our personal lines panel in 2025, including new products from Fastnet Underwriting, Intact Insurance, Allianz, and others. We are passionate about continually driving this connectivity so that our clients can take advantage of greater product choice and the most competitive offering for their clients.

2026 and Beyond: New Opportunities Opening Up this Spring

As Spring fast approaches, now is the time for organisations to future-proof their operations and IT systems, ready to pursue new opportunities.

Here at Applied, we know that automation is the key to unlocking growth. For example, brokers can automate administrative processes, including document and diary management, SMS and email correspondence, payments, and reconciliation, freeing up time to spend with customers and do more revenue-generating work. 

Similarly, insurers and MGAs can more easily develop and distribute insurance products with greater product change control and offer real-time risk acceptance and associated documentation via our new Motor and Home API integration give Insurers more control or via our and Applied Riskhandler product.

As we emerge from winter, Applied looks forward to Spring as we continue to grow customer partnerships built on longevity, trust, and shared success across the last 40 years. Alongside the industry, we share an ambition to shape the next generation of Irish insurance, enabling businesses to protect what matters most to their customers in this new era of intelligent technology.

  • Stephen Murphy headshot

    Stephen Murphy

    Senior Director of Customer Experience, Applied Systems Europe

    Stephen Murphy is responsible for the overall client experience and satisfaction of Applied Europe’s strategic customers.

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