Applied creates connections between the essential elements of the policy journey, bringing together insurers, MGAs and brokers to enable end-to-end workflows across systems. By applying AI automation to modern infrastructure, we are engineering smarter workflows and driving better decisions that accelerate growth for all stakeholders.
Applied Systems builds the software that independent brokerages, insurers, and MGAs use to run their business and to do business with each other.
On the brokerage side, that is the broker management system the business runs on – every line, every location, one record – with quoting, servicing, accounting, and benefits built into it.
On the insurer side, it is the connectivity that reaches broker desktops and the risk digitization that turns a submission into a decision.
Between the two sits the part nobody sees: We are the current that connects insurance. The infrastructure that carries data from one to the other, so nobody has to rekey it.
Majority-owned by Hellman & Friedman, with growth investment from CapitalG (Alphabet’s growth equity fund), JMI Equity, and Stone Point Capital.
3,000+
customer obsessed members of Team Applied
1.5M+
transactions moving between agencies and carriers every day
339,000+
people use Applied software every day, across 7 countries
Six values, written as commitments rather than nouns, because that is how they get used internally.
The category does not reward standing still, and neither do our customers.
Shipped and adopted, not announced.
Who we hire is the product decision that compounds hardest.
Including the times it costs us something.
Leading means going first, which is not always comfortable.
Measured against what customers were promised.
Applied's technology has been recognised by the UK insurance market itself, including twice as Best Broker Software Management House at the Insurance Times Tech & Innovation Awards. Recognition matters when you are choosing a system you expect to run for a decade: it says the product is credible.
Product launches, acquisitions, industry research, and the commentary we put our name to.
We are committed to fostering transparency, governance, and operational integrity of our Environment, Social, and Governance (ESG) and risk management efforts, ensuring a stable, resilient foundation for sustainable innovation.
Applied protects the policy records, client data, and financial transactions that move through our platform, backed by independent audits, not just our word.
Applied Systems is privately held. Hellman & Friedman holds the majority stake, with growth investment from CapitalG, JMI Equity, and Stone Point Capital. Applied is not publicly traded.
1983. Applied has been building software for insurance for more than forty years, and serves insurers, MGAs and brokers across the UK from offices in Brighton and Belfast.
More than 3,000 employees across seven countries. Around 339,000 people work in Applied software every day.
Cytora, Relay, EZLynx, Indio, Ask Kodiak and Planck, among many others over the decades. Each brought a capability that now runs inside the wider platform.
Tell us what you run today. We will show you where the handoffs are costing you.
United States
Canada (English)
United Kingdom
Ireland
