Partnering with Applied to build a strategic roadmap

As Howden expands their business using a four-pillar strategy consisting of organic growth, M&A, plus commercial and specialised coverages, Applied continues to be their indispensable partner, allowing them to onboard acquisitions quicker and use data to scale.

In addition to their four-pillar strategy, Applied solutions have been instrumental in helping them build better relationships with insurers. Kelly Ogley, CEO of Howden, noted, “We have a strong relationship with Applied, and we grow organically by double digits every year. That’s attributed to working with our insurer partners by reviewing our product portfolio and data. Applied is critical to that process, allowing us to use Real Time Pricing to ensure we get the best out of our rating.”

Using technology that serves as a foundation for their entire business

As the first broker in the UK to adopt the Applied Epic® management system, Howden gained a competitive edge by building an agile technology strategy on the solution’s open and secure architecture. Additionally, Applied Epic provided API and data tools that allow Howden to be self-sufficient and integrate solutions without relying on their software house.