AI Tools for Powered-Up Insurance Marketing: Revolutionizing Your Agency’s Growth Strategy

Think about your favorite brand and how it connects with you. What are their campaigns like, and how does it build on your relationship with the company? Is their tone more formal or casual, like talking to a friend? Perhaps they customize their messaging for you, and they use AI to know how to speak to you personally.

Marketing AI and automation tools for insurance agents can help with a variety of campaigns on different platforms. These tools help optimize and streamline workflows, strengthen and build customer relationships, and establish trust with your audience. Its impact on marketing campaigns and ability to streamline your content creation unlocks greater value for your agency.

Connecting and resonating with your customers is crucial for business growth. It's not just about building connections and trust but also keeping it. Having an AI-powered marketing campaign allows you to do that.

AI Changes Your Approach to Marketing Campaigns

Generic marketing campaigns don't resonate as well with your audience. A study from Deloitte found that consumers now expect hyper-personalized marketing. Brands that feel more personal are going above and beyond their revenue goals because their customers are buying more and remaining loyal. So, how does AI-driven technology help with that?

AI-powered tech is changing the way your team approaches marketing on many fronts. Whether it's social media, blogs, webinars, or email, AI solutions use the power of automation to make your campaigns hit their targets while giving you back time in your day. You no longer have the routine task of drafting social media posts or writing follow-up emails. You can use AI for time-consuming, repetitive tasks that are super important for the growth of your business.

Which Tasks Can AI Help With?

AI tools provide you with the support to make marketing campaigns the best they can be for you and your customers. How much time do you spend thinking about keeping up with marketing trends or writing the right copy to go along with your images? This isn't a time-consuming issue with generative AI tools since it creates options for you to edit. Rather than facing a blank page, these tools give you a starting place.

AI can analyze algorithms and large datasets to identify who you should send what campaign to. This helps with targeted market segments, personalized content, and content creation. Once you have your campaigns set and ready, automation will handle scheduling, managing, and tracking. Remember how you used to spend part of your day trying to analyze performance metrics? These solutions provide predictive analysis to help you understand your customers' behavior. It allows you to adjust your strategies in real time, not when you notice a slump in renewals and growth.

How Applied’s AI Technology Supports Marketing

No matter how popular social media has become, email marketing remains one of the spaces where people are the most engaged. Forbes found that 88% of people check their emails every day, but the average open rate for an email marketing campaign is about 36%. As consumers are bombarded with information, insurance agencies are under pressure to make sure they send the right messages at the right time.

With such pressure, it can be difficult for insurance companies to know where to start.

We’re here to help with that. Natively integrated into Applied Epic®, Applied Marketing Automation™ allows you to build and track marketing email campaigns so you can send timely P&C and Benefits content to your clients and prospects. It provides you with a library of thousands of industry-specific articles, infographics, and toolkits of curated content, plus AI capabilities to create your own messaging, so you won't be intimidated by a blank canvas anymore.

Where Does AI Come In?

Applied Marketing Automation has a variety of use cases, but being AI-driven is how it shines. Harnessing the power of AI technology with the Content Assist feature saves you time. You decide how long the email will be, what kind of tone it'll be written in, and the subject matter. The generative AI provides the text, but you always have final approval before sending. Using contact information from Applied Epic, you can easily manage and create recipient subscription preferences too.

Once your campaigns are out into the world, embedded reporting will help you see how well they’re received. This way, you’ll be able to adapt your plans to meet your customers’ needs and your growth goals.

Create Powerful Marketing Campaigns with Applied Solutions

AI tools for insurance agents can help throughout many facets of the business. Marketing is a key area to use AI to help boost customer relationships, streamline repetitive tasks, and create powerful content. Applied is dedicated to helping your insurance agency/brokerage thrive in today's technology-savvy landscape.

Read Best Practices for Effective Email Marketing to learn more about Applied Marketing Automation and pick up valuable email marketing tips.