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Sales & Marketing

4 Minute Read

Craft Stunning Emails with Applied Marketing Automation

Date Published: April 24, 2025

Jen Carsen Headshot

By: Jen Carsen

 
 
 

The goal of Applied Marketing Automation® has always been to help your agency send the right content to the right people at the right time. We want to make your outreach efforts simple so you can get on with running your business.

Brand-New Templates Available

Creating visually engaging, agency-branded, effective emails just got a whole lot easier! The latest release of Applied Marketing Automation® includes a modern Drag-and-Drop Email Builder that makes it a snap to tailor email templates that align with your brand:

  • Easily drag-and-drop text, buttons, dynamic content, and more, to let you create beautiful emails that align with your brand. You can customize layouts, tweak colors, and fine-tune other design elements.

  • Quickly add video links from platforms like YouTube to your emails for extra information and engagement.

  • Edit photos in a snap with a built-in image editing tool. No more pestering a graphic designer for crops and tweaks!

  • Choose from a royalty-free stock image library of half a million free images to pull into your email campaigns without worrying about usage rights or copyright restrictions.

  • Preview how emails are displayed across desktop and mobile devices to ensure optimal design and readability. You can easily refine your designs by selectively hiding elements (such as images or text) that may not display well on smaller screens.

  • If you’re an admin or marketer for your agency, you can design and save custom-branded email layouts to your template library, allowing your entire agency to access and use them for a consistent, professional look in every email. This way, your entire agency accesses and uses them for a consistent, professional look in every email.

  • Pull content from the Applied Marketing Automation® library, with thousands of P&C and employee benefits articles, infographics, and more, into your email campaigns with the click of a button. Use the default layout or customize as you see fit.

Get Started with Applied Marketing Automation’s Email Builder

We’re thrilled to offer this enhancement to Applied Marketing Automation! Talk to your account rep if you have questions or want more information. Watch our demo to see how you can elevate your email marketing with this modern drag-and-drop email builder featuring new capabilities and an all-new user experience.

Frequently Asked Questions

The new Drag-and-drop Email Builder is available at no additional cost to all Applied Marketing Automation (AMA) clients with admin and marketer roles. This tool empowers your agency to craft compelling emails with ease and precision.

Your existing campaigns and emails built with the legacy builder remain fully editable. However, all new campaigns and emails developed post-release will harness the innovative capabilities of the Drag-and-Drop Email Builder. While the legacy builder can no longer be used for brand-new content, any pre-existing content can still be managed within the legacy system by copying past campaigns.

Rest assured, your current campaigns will continue to run seamlessly. The transition to the Drag-and-Drop Email Builder does not disrupt your active or draft campaigns. Both editing systems, legacy and new, will operate in parallel for your convenience. Edit existing campaigns with the legacy editor and create new ones with the cutting-edge Drag-and-drop Email Builder.

Content created with the legacy email builder will remain in its original format. To leverage the advanced features of the NEW email builder, users will need to design entirely new emails and campaigns. This ensures you can take full advantage of the enhanced functionality and design possibilities.

Yes, users will still have access to legacy templates for Pre-Built Campaigns. Our dedicated Content Team is on a mission to create and update templates using the new Drag-and-drop Email Builder. The distinction between templates from the legacy and new builders will be evident through their layout and design – no specific indicator is needed, and the innovation will be clear to see.

Absolutely! We’ve launched a selection of new email templates designed to inspire and facilitate your marketing efforts. Our Content and Product Marketing Teams are continually expanding this library, so expect regular additions showcasing the latest in creative email design.
  • Jen Carsen Headshot

    Jen Carsen

    Content Manager, Applied Marketing Automation

    Jen Carsen (JD, aPHR) leads the Applied Marketing Automation content team, which specializes in creating original P&C and employee benefits content.

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