Coming Soon: AI-Powered Risk Intelligence for Insurance Agencies

One ongoing challenge that commercial insurance producers and account managers face is uncovering high-potential opportunities for growth. Identifying the right markets and coverages takes a lot of work, and most importantly, time. From our 2025 Voice of Customer survey, when insurance leaders were asked what they'd do if their staff was 25% more efficient, 69% said they would increase upsell and cross-sell efforts.

So how can we help insurance agents efficiently identify the risks clients and prospects face while seizing growth opportunities? Applied Book Builder™, an AI-powered risk intelligence solution embedded in Applied Epic®, solves this dilemma.

This solution harnesses the power of AI to identify the risks your clients face and helps you know what coverage will best suit their needs and goals.

With the support of AI, your research into potential risks for clients and knowing what coverage best protects them will reach new levels. While this is key for the renewal process and when you're trying to win new business, it allows you to deepen your client relationships to better understand their needs and potential risks so you can consistently provide coverage that best suits them.

Let's explore how this solution will allow users to efficiently identify risks and grow a more profitable book of business.

How Does Applied Book Builder Support Agencies?

Identifying the right markets and coverages demands plenty of information. However, this research often comes from multiple sources and systems, which can lead to inconsistent account management, issues with delivering efficient personalized service, and missed opportunities.

Applied Book Builder gathers the scattered business information agencies can have a tricky time acquiring and turns it into actionable upsell, cross-sell, and new business opportunities. It analyzes thousands of public sources and enriches account records with business details, highlights coverage gaps that put clients at risk, generates full business profiles to help prospective clients, and flags policies nearing renewal.

Think about all the time you and your team spend finding information from multiple sources. With Applied Book Builder, users see a clear picture of each account’s risks directly in Applied Epic, all without having to hop across other systems or sift through files for information. Producers and account managers can quickly understand a client's needs, match accounts with relevant protection with confidence, and identify missing coverages. It doesn't just save time but enhances the ability to support clients by providing the information you need efficiently and concisely.

Benefits of Using Applied Book Builder

What can agencies expect from using this AI-powered risk intelligence tool? Here are a few benefits agencies like yours can expect by using Applied Book Builder for commercial risks:

• Eliminate manually looking for information within multiple systems
• Solidify your role as a trusted advisor by ensuring clients are fully protected by aligning policies with business operations
• Minimize E&O exposure by detecting coverage gaps before renewal
• Highlight coverage gaps that put clients at risk

Key Capabilities of Applied Book Builder

We can break down Applied Book Builder's key capabilities into three categories: AI and data enrichment, user experience and Epic integration, and administration and oversight. Let's dive into these capabilities in more detail.

AI and Data Enrichment

Validate and augment account records with data from thousands of public sources like company websites, social networks, public records, and government databases. Applied Book Builder leverages AI to automatically generate detailed risk attributes for each account. While some are general and apply to all businesses, others are specific to the insurance industry. You can compare business risk attributes against existing policies in Applied Epic to identify missing coverages and point out upsell opportunities. For prospective clients, agencies can take advantage of the account suggestions for new business and analyze client risk attributes to discover exposure gaps and recommend relevant coverages.

User Experience and Epic Integration

The efficiency and ease of use of a product, as well as how it integrates with other solutions, are important factors to consider. As Applied Book Builder is embedded into Applied Epic, agency staff don't have to leave the system of record they know and trust. Being directly tied to policies and accounts in Epic means that policies coming up for renewal are flagged, so users can focus on growing accounts at a natural time. It allows for a better workflow when they're already having conversations with clients about coverages and their needs.

You'll move seamlessly between Epic Accounts and Applied Book Builder to quickly review and take action, all within the same system. For managing activities and notes, Book Builder's coverage findings can be pulled into Epic Activities automatically, which agents can select to update and see notes instantly within that record. Book Builder's coverage checks directly in Renewals Manager to boost account understanding and address each renewal's needs.

Administration and Oversight

Administrative tasks can be time-consuming, but they remain important to accomplish and keep in mind. Applied Book Builder's coverage and usage metrics provide an interactive dashboard to show suggested coverages by client count, NAICS, track producer adoption, and compare allocated versus used quotas. This helps guide and streamline resource planning for your agencies.

Embracing AI-Powered Risk Intelligence for Commercial Growth with Applied Book Builder

Identifying risks and harnessing information to create more upsell and cross-sell opportunities doesn't have to slow insurance companies down. Using AI-powered risk intelligence technology gives you time to focus on what matters most. With Applied Book Builder, insurance agents can identify risks faster than ever before. Seizing upsell, cross-sell, and new business opportunities in one system with all the information you need at your fingertips will help you reach your growth goals, all embedded in Applied Epic.

Check out our blog to learn more about how Applied uses AI and automation in our products to empower insurance agencies.