The Customer Lifecycle: A Blueprint for Customer-Obsessed Businesses
The customer lifecycle surrounds the consumer with the total brand experience across six relationship phases: Discover, Explore, Buy, Use, Ask, and Engage. Because consumers today have so many options with which to fulfill their needs, insurers and their agencies must be agile to deliver service via the channel that customers expect.
Watch this exclusive on-demand webinar, featuring principal analyst Ellen Carney of Forrester, as she takes you through the insurance customer lifecycle and what insurance professionals are doing right and wrong.
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