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For Personal Lines Agencies

Write the whole household, and keep it at renewal

You see the household’s coverage the moment a renewal opens. Rating across your markets starts from what’s already there.

Work every renewal and write more for each household 

In personal lines, retention depends on getting to every renewal before it expires. That work competes with new quotes and service requests every week, and the accounts at the bottom of the list are the ones most likely to lapse. Applied Epic® tracks every expiring account with its own status and rates home and auto across your markets from what’s already on the account. Cross-sell campaigns are built from the same household detail, with AI drafting the email for you to approve. Clients can pull auto ID cards and documents themselves from a branded app. Your team keeps more of the book at renewal and sells more to each household along the way. 

What a renewal book needs

Personal lines insurance software has to hold renewal volume, quoting, outreach, and self-service on one account, or the cost to serve climbs with every policy.

Track every renewal in one list

Every expiring account sits in one list with its own status, so nobody rebuilds it each month.

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Quote home and auto without leaving the account

Quoting for home, auto, and dwelling fire happens inside Applied Epic, and what binds stays on the account.

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Offer the household its next line

Cross-sell campaigns build from your own client and policy detail, ready to send to the households that fit.

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Put documents and ID cards in the client’s app

Documents, auto ID cards, payments, and coverage detail are all available to clients on a branded mobile app.

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What customers are saying

We write a lot of personal lines business and people are typing addresses all day long… you might save someone 10, 15, 20 minutes a day, just with that one feature alone.

Wayne Plotkin Chief Technology Officer Sihle Insurance Group

We ended up taking back a lot of our campaigns from the marketing department because we were able to create automation and actually save labor on our end.

Tess Pergrande Personal Lines and Benefits Manager Bravera Insurance

Frequently asked about personal lines

By working the renewal season as a tracked list rather than a monthly scramble. Every expiring account carries its own status, so nothing lapses because a spreadsheet was out of date, and remarketing starts while there is still time to place it.

Rounding out the household helps too. A client with three lines is harder to move than a client with one.

Volume, first. Personal lines insurance software has to hold renewal tracking, comparative rating for home and auto, cross-sell outreach and client self-service on the same account, or the cost to serve rises with every policy added.

The test is whether an account manager can carry more of the book this year than last.

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It is when the account detail is already there. Most of the cost of remarketing is rekeying the risk, so agencies that rate from the existing account get through far more of the season than those rebuilding each quote by hand.

The alternative is quietly losing the accounts you never got to.

A rater returns prices from carriers for a given risk. A management system holds the client, the policies, the documents, the billing and the servicing history for the life of the relationship.

Agencies run into trouble when the two do not share an account, because the risk then gets entered twice and the two records drift apart.

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