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Industry Trends & Insights

2 Minute Read

Driving Innovation Through the Digital Ecosystem of Insurance

Date Published:

By: Taylor Rhodes

Industry Trends & Insights

2 Minute Read

Driving Innovation Through the Digital Ecosystem of Insurance

Date Published:

By: Taylor Rhodes


The insurance industry is experiencing an exciting transformational evolution. There has been an unprecedented shift in how we do business, with a new focus on digital connectivity – the lifeblood of innovation.

The paperbound, offline and data-starved processes the insurance industry used to rely on have been replaced with innovative technology that focuses on digital connectivity. Once a sleepy digital laggard, the insurance industry has woken up and is accelerating digital investments that create productivity, simplicity, intelligence and value.

4 Forces Shaping the Future of Insurance

Digitization and ease of doing business have become standards that cannot be ignored. At the forefront of this shift are four forces setting the pace for the insurance industry, and they show no signs of slowing down.

  • Data obsession icon

    Rapid technology change has created an obsession with data – and practical ways to act on it.

  • New demands icon

    Big agencies and up-and-comers have new demands.

  • Evolving business models icon

    Traditional business models are evolving.

  • Digital experiences icon

    Consumers demand simple, digital experiences.

Opportunities for Independent Agents, Insurers and Insureds

These forces impacting the insurance industry require agencies to tap into a digital insurance ecosystem. If the industry works together to digitize business interactions, more value will be created for all stakeholders. A digital ecosystem gives agencies the connectivity to leverage innovative tech to solve problems, discover new insights, and compete in a new digital world.

By plugging into a digital insurance ecosystem, you can:

  • Choose the technology and tech partners that are right for your business

  • Unlock the powerful potential of data both inside and outside your office walls

  • Provide the modern digital experiences consumers expect

  • Find the best markets, effortlessly submit business, and quote and service clients faster

To learn how you can take full advantage of technology that is plugged into the digital ecosystem of insurance, read our eBook Driving Innovation in the Digital Ecosystem of Insurance.

  • Taylor Rhodes

    Chief Executive Officer

    Taylor Rhodes, Chief Executive Officer, leads Team Applied and is responsible for the company's overall strategy and operational execution. Rhodes joined Applied in 2019 after serving as chief executive officer of SMS Assist, the leading cloud-based software platform for multi-site property management. Previously, he was CEO of Rackspace, where he led the Company’s growth from a cloud pioneer to an industry leader with more than two billion dollars in revenue, while establishing the company as a mainstay on the Fortune 100 Best Companies to Work For®. Prior to Rackspace, he served as a leader in enterprise, financial and corporate strategy roles at Electronic Data Systems Corporation. Mr. Rhodes is a former United States Marine Corps infantry officer and holds a MBA from the University of North Carolina at Chapel Hill. He serves on the board of directors for Applied, Zenoss and Liquid Web, LLC.

    All Posts by Taylor Rhodes