Applied Systems Reveals 2020 Digital Technology Adoption Survey Results among Global Independent Agencies and Brokerages
July 21, 2020
Annual independent agent and brokerage survey reports adoption of digital technology remains steady year over year
UNIVERSITY PARK, Ill. – July 21, 2020 – Applied Systems today announced the findings of its annual Applied Digital Agency and Brokerage Survey, providing an industry-wide benchmark for agencies and brokerages to measure their digital technology adoption and progression towards digital transformation. Survey questions assessed degree of technology adoption to calculate a digital score for each agency or brokerage and identify baselines for industry-wide technology adoption. The 2020 Applied Digital Agency and Brokerage survey results indicate that 44% is the average digital technology adoption score – nearly the same as in 2019 – revealing that there remains a significant runway of opportunity for agencies to realize the benefits that digital technology affords to service and support connected consumers.
The survey questions examined five core competencies of a digital agency and brokerage, including management system capabilities, mobility, insurer connectivity, analytics and cloud software. Agencies scoring 80% or higher across all core competencies were considered to be digital agencies or brokerages, having adopted most of the key drivers of digital transformation.
Key survey findings include:
- Digital strategies: Results showed 51% of agency and brokerage respondents have a digital strategy, with larger agencies ($25M+ in revenue) more likely to have one.
- Foundational management system: Ninety-five percent of agencies and brokerages leverage a management system, confirming that it is the foundation of business operations and indispensable for day-to-day operations.
- Mobile: Thirty-three percent of agencies and brokerages use client self-service portals, which represents a 50% increase year over year. Similarly, adoption of client mobile apps also increased 50% year over year to 27% versus 18% in 2019. For all regions combined, 52% of agencies and brokerages have extended mobile technology to their employees.
- Insurer connectivity: Personal lines remains the most widely adopted at 84%. Claims download experienced the greatest growth at 60% versus 57% in 2019. The continued growth in insurer connectivity reinforces the increasing importance agencies and brokerages place on digital connectivity with insurer partners.
- Analytics: Although global adoption of analytics software is lower compared to other tools, 29% of agencies and brokerages reported using data analytics applications, which is a 26% increase year over year.
- Cloud: Up 9% year over year, 71% of agencies and brokerages choose to host their software in the cloud, and it continues to be the top choice among agencies and brokerages for software hosting.
“When we began our annual digital agency and brokerage technology adoption survey, we couldn’t have predicted the scale of operational impacts the pandemic would create for all our businesses,” said Taylor Rhodes, chief executive officer, Applied Systems. “And while the survey results show positive progress toward technology adoption, I expect the current environment will further accelerate adoption of technology, enabling agencies and brokerages to operate remotely and create connected customer experiences as they build their digital path forward.”
View the full report here.
More than 700 independent agencies across the U.S., Canada, UK and Ireland participated in the 5th Annual Applied Digital Agency Survey, from which the results of this report were generated. Respondents voluntarily participated in an online survey conducted in Q1 2020. The findings are based on responses to a set of questions about agency technology use. Responses provided the data to calculate a digital score for each agency taking the survey and identify baselines for technology adoption.
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Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.
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