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Applied Epic Prospecting and upsell insights

Know enough about the business to ask the right questions

Thousands of public sources become one risk profile for any account or prospect. You see the coverage gaps and cross-sell opportunities before the conversation starts.

Account research takes hours per prospect

Knowing a commercial account well enough to ask the right questions takes hours you don't have. Research runs across dozens of sources and takes three to four hours per prospect. Renewal backlogs mean accounts auto-renew without a real review.

Book Builder in Applied Epic builds the profile from public data instead, so every account gets a real review, and the gaps surface before renewal.

Key benefits

What automated risk research changes for your producers and account managers

More premium per account

Coverage the client's business needs and doesn't carry surfaces before renewal, so the account gets rounded rather than renewed as-is.

Every account gets a review

Research that took hours per prospect runs on its own, so the backlog stops deciding which accounts get looked at.

Newer producers up to speed

The profile explains what to recommend and why, so a producer two years in can lead the coverage conversation.

New business outside your footprint

A profile on any business by name and address makes prospecting out-of-state accounts practical without a visit or a local contact.

See what the client’s business needs that the current policies don’t cover

How it works

Build a risk profile from public data

Pull business details from thousands of public sources into one profile, with NAICS-specific risk attributes. Reduce days of works to minutes.

Get account rounding opportunities surfaced immediately

Audit an accounts business details against public data and get detailed insights on potential coverage gaps. Quickly spot account rounding opportunities with clear traceability to source knowledge. 

Easily get team members up to speed

Summarize what to recommend and why, so a newer account manager can lead the conversation. Dont rely on just instituional knowledge.

See what the client’s business needs that the current policies don’t cover

Prospect out-of-state and high-volume accounts without a site visit

How it works

Generate a profile from a name and address

Request a report on any business without an Applied Epic login, which makes high-volume prospecting practical.

Quote from the profile you already built

Feed the risk detail into the submission, so the quote starts from existing information. Less typing and a stronger client experience.

Save risk profile details to the account

Attach the risk profile as an activity or export a PDF for anyone to review. Use it as a reference point for future coverage conversations, renewals, or general account intel.

Prospect out-of-state and high-volume accounts without a site visit

Part of Applied Epic

Research, quote, service and renew the same account in one place

The profile attaches to the account your team already works with, so what a producer finds is there when someone quotes it.

Explore the full platform

Key features at a glance

A recommendation is only useful if it fits the industry and reaches the right producer.

  • Coverage library

    Fifty-nine suggested coverages across twenty NAICS sectors, so recommendations fit the industry the account is in.

  • Industry-specific hazard detection

    AI names the hazards behind what a business does – happy hour at a restaurant – and you decide.

  • Insurance logic, not lead scoring

    Coverage gaps are mapped against the policy on file, not a generic firmographic score built for any industry.

  • Profile versioning

    Run a profile on demand and keep every earlier version, so nothing gets silently overwritten.

  • Adoption and coverage dashboards

    Owners see suggested coverages by client and industry, and producer adoption against quota.

  • Admin-controlled scope

    Set which parts of the agency are included in runs, so profile credits go to the highest-value accounts.

logo with sparkle graphic

AI automation built into Applied Epic

Epic Conductor puts AI to work across the assembly line of insurance, wiring together workflows in placement, servicing, accounting, and renewals to take manual, redundant work out of your day. It runs directly inside Applied Epic, using the data, records, and permissions you already have set up. Your team hands off the rekeying and searching, and spends more time growing the top line and doing the advisory work you know best.

Explore Epic Conductor

What customers see from Book Builder

  • 30–60 min


    Time saved per quote

    Your team gets this back on every new quote, depending on the account.

  • 4–5 hrs


    Research hours saved

    Gained time back on new prospects, by an Epic agency's own estimate.

  • $350K


    Out-of-state business written

    Approximate annual premium from 2 neighboring states that the agency would not have reached otherwise.

Frequently asked about Book Builder

Book Builder is a commercial risk-intelligence capability in Applied Epic that turns public business data into account-specific coverage and growth insights. It builds an enriched risk profile from thousands of public sources, then compares it against existing policies to show where an account is underinsured or ready to round out.

Yes. The risk attributes come from underwriting logic and include NAICS-specific hazards. What Book Builder surfaces is coverage guidance, such as where an account is underinsured, and where cross-sell fits that are grounded in the actual policy on file.

Agencies find them by comparing a client’s actual business operations against the coverage already on the policy. Book Builder does this automatically inside Applied Epic. It enriches the account with public data and compares it against the current policy, so coverage gaps are exposed before the renewal date.

Yes. It builds a full business profile from just a name and address, so out-of-state and high-volume prospecting works without a site visit or hours of manual research.

Agencies grow by reviewing every account thoroughly enough to catch missing coverage and cross-sell; something manual research rarely allows at scale. Book Builder makes it practical for every account, including prospects that a producer wouldn’t otherwise get to.

Go deeper on Book Builder

  • Customer Story

    Tate Insurance Group

    See how Tate Insurance Group built risk review into every commercial renewal in Applied Epic and wrote about $350,000 in out-of-state business.

    Read Now
  • Product Video

    Applied Book Builder: AI-Powered Risk Intelligence for Your Book

    See how Applied Book Builder scans thousands of public sources and surfaces coverage gaps, renewal opportunities and prospect profiles – all before your producer picks up the phone.

    Watch Now
  • Innovation

    AI-Powered Risk Intelligence for Insurance Agencies

    Learn how insurance agencies can expand their knowledge on accounts and support account growth by adopting technology tools to personalize their strategies.

    Read Now