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Primassure Selects Applied to Enable Digital Transformation

24 April 2018

Specialist insurance broker utilises Applied digital broker product to consolidate multiple systems and deliver a connected customer experience

Brighton, UK – 24 April 2018 – Applied Systems today announced that Primassure Ltd has selected the Applied digital broker product to automate their entire business, delivering a connected customer experience. By consolidating multiple, disparate systems, the digital broker product provides Primassure the ability to standardise processes and deliver 24/7 customer service, enabling the broker to realise greater productivity and profitability.

“Following an acquisition, we were operating two different broker management systems. This caused efficiency challenges and prompted us to seek an all-in-one solution that will enable our business to continue to grow,” commented Ray Hems, Chief Finance and Operations Officer, Primassure Limited. “In partnering with Applied, Primassure now has the foundation for digital transformation with the capability to manage the entire business from a single platform, whilst also extending greater connectivity to our customers, insurer partners and employees.”

As part of Applied’s digital broker product, Primassure will use

  • Applied TAM provides brokers the ability to automate daily operational processes, effectively manage customer policy information and seamlessly connect with insurers and policyholders. Through an automated and easy-to-navigate interface, Applied TAM offers greater visibility into customers and day-to-day business operations to reduce time spent on administrative tasks, decrease errors and omission risk, provide a seamless employee onboarding and training experience, and better respond to customer needs.
  • Applied Cloud utilises Applied’s leading purpose-built cloud platform and services designed for the insurance industry, providing reliable and secure delivery of software applications and anytime, anywhere access to business information. Applied’s platform provides access to operations recovery, backup encryption, redundancy technology and active failover data centres. The dedicated team of Applied Cloud professionals manages and maintains all hardware upgrades, Applied software updates and system testing processes, increasing brokers’ investment value by reducing time and expenses spent managing these processes whilst ensuring availability of the latest software capabilities. Today, more than 87,000 users across four countries rely on Applied Cloud to improve business performance, increase data security and deliver cost savings.
  • Applied Mobile enables employees to access and manage customer, prospect and insurance information from their broker management system anytime, anywhere via a mobile smartphone or tablet device. The only integrated application available to UK insurance brokers, Applied Mobile allows users to stay connected on-the-go with a direct link to information in their broker management system, providing access to view accounts, contact details and insurance policy information, add prospects, create and manage activities and automate sales operations.
  • Applied CSR24 enables businesses to meet demand from today’s insurance consumers for anytime, anywhere access to information by providing 24/7 access to insurance policy information, claims filing and processing, and insurance documents through a custom-branded client webpage on a computer, tablet and smartphone. Additionally, a mobile app extension of Applied CSR24, Applied MobileInsured, provides brokers the industry’s first native, broker-branded mobile application to provide mobile customer self-service via iOS or Android smartphone devices. The mobile app seamlessly integrates with broker management systems to provide customers accurate, convenient access to insurance information whilst on-the-go. By providing greater flexibility and customer service options, brokers can increase customers’ satisfaction, build customer loyalty and deliver a more competitive business proposition.

“For growth-focused brokers, it is critical to utilise a digital foundation to standardise operations and deliver new customer service models,” said Jeff Purdy, senior vice president of International Operations, Applied Systems. “Applied’s digital broker product is the only foundational offering in the UK market to provide 24/7 mobile access and online customer self-service, providing Primassure the competitive value proposition that truly differentiates the broker from their competitors.”

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About Applied Systems
Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognised as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.

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