The fastest-growing generation of consumers and employees is millennials. Individuals born between the years of 1980 and 1996, they have captivated the consumer marketplace and are becoming the workforce of the future. As they proliferate as customers, business partners and employees, they bring their own unique set of values and expectations to the market. For insurance agencies, the rise of millennials requires a strategy in the way they attract, serve and retain this younger generation. Read this ebook to learn who millennials are and why they matter to your business.
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