Equipped with smart phones and online capabilities that provide instant access to information, consumers have developed new expectations for how they will interact with businesses. Increasingly, they demand immediate service via the Web or mobile and use social media to share their satisfaction or dissatisfaction with a company. Given consumers’ new power to control their relationships with businesses, the time for agencies to make this shift is now. Read this white paper to learn six benefits your agency can realize from changing the way you engage with your customers.
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