Central Insurance Companies Selects IVANS to Enhance Digital Marketing Strategy
Leading insurer leveraging IVANS Market Appetite to instantly communicate appetite to target markets
Tampa, FL – June 8, 2017 – IVANS, a division of Applied Systems, today announced that Central Insurance Companies is leveraging IVANS to drive premium growth via IVANS Market Appetite. In partnering with IVANS, Central Insurance can instantly communicate their latest appetite for specific lines of business to the largest distribution network of connected agencies, while maintaining the flexibility to promote new growth targets in real time.
“IVANS connects our business into the broadest connected distribution network of agencies to target specific markets based on our growth strategy,” said John White, senior vice president of Information Technology, Central Insurance Companies. “With IVANS Market Appetite, we have already begun to see a reduction in no-hit submissions, leading to efficiencies in writing Commercial Lines policies. We have also improved our agency relations because the software has made it easier for our agents to do business with us.”
IVANS Market Appetite is an online search tool that enables insurers to communicate appetite directly to agents and MGAs searching for a market to submit their new and renewal commercial insurance business. Integrated into agents’ daily workflows, IVANS Market Appetite ensures insurers consistently present current appetite to agents, reducing dependency on time-consuming, manual steps traditionally used to communicate appetite. The application also enables insurers to provide specific product coverage details and underwriter information to encourage direct and informed communication from agents. IVANS Market Appetite increases in-appetite submissions and drives better submissions in the pipeline, allowing insurers to focus on the most profitable lines of business and industries.
“Insurers are missing premium growth potential because agents are unaware of risk appetite, requiring a way to effectively deliver appetite information for Commercial Lines,” said Matt Foran, vice president and general manager for IVANS Market Appetite. “As the market changes, IVANS Market Appetite provides an effective way for Central Insurance to deliver appetite information directly to agents, driving an increase in in-appetite submissions and improving overall communication with its agency partners.”
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IVANS, a division of Applied Systems, is the property and casualty insurance industry’s exchange connecting insurers, MGAs, agencies and the insured. IVANS cloud-based software automates the distribution and servicing of insurance products. For more than 30 years, IVANS innovation and expertise has connected 30,000 independent insurance agencies and 380 MGA and insurer partners to enable millions of people to safeguard and protect what matters most in people’s lives.