Piton Insurance Group Selects Applied Marketing Automation
November 02, 2021
Growing insurance agency incorporates integrated marketing campaigns to more effectively communicate with new and current clients
UNIVERSITY PARK, Ill. – November 2, 2021 – Applied Systems® today announced that Piton Insurance Group has selected Applied Marketing Automation, the industry’s first natively integrated marketing automation application. Integrated into Applied Epic®, Applied Marketing Automation enables Piton Insurance Group to quickly build, target and track custom marketing email campaigns with relevant, timely content to customers and prospects, reducing time wasted managing inefficient ad hoc marketing messages and more effectively building a pipeline of new and renewal relationships.
“Our book of business has grown quickly, so managing individual, one-off campaigns is no longer scalable to support our business goals,” said Chuck Peterson, CIC, CPIA, president, Piton Insurance Group. “Applied Marketing Automation will help us build campaigns with engaging content, allowing us to prospect and nurture client relationships while also focusing on other critical parts of the business.”
Directly integrated into Applied Epic®, Applied Marketing Automation extends the value of the management system, eliminating the time and expense of managing separate, disparate marketing automation and content management systems. Agencies and brokerages can immediately launch marketing communications from the management system, ranging from one off communications to robust marketing campaigns that nurture customers and prospects. The application provides access to a world-class insurance specific content library with an editorial team dedicated to keeping assets up-to-date and tracks any marketing-related activities produced by campaigns back into the management system.
“Many growing insurance agencies today are challenged with scaling their marketing operations while making time to focus on the sales and servicing aspects of their business,” said Michael Howe, chief product officer, Applied Systems. “Applied Marketing Automation will enable Piton Insurance Group to easily create and deliver targeted, informative marketing campaigns to their clients, allowing their team to save time while growing their book of business.”
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About Applied Systems
Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.