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HMC Insurance Agency Selects Applied Marketing Automation

May 12, 2022

Indiana-based insurance agency automates marketing communications for better client engagement and increased customer retention

UNIVERSITY PARK, Ill. – May 12, 2022 – Applied Systems® today announced that HMC Insurance Agency selected Applied Marketing Automation, the industry’s first natively integrated marketing automation application. Integrated into Applied Epic®, Applied Marketing Automation enables HMC Insurance Agency to quickly build custom marketing email campaigns and deliver relevant, timely content to its clients, strengthening existing customer relationships and improving customer retention.

“Our marketing emails used to be generated manually, so we didn’t have the capacity to send enough relevant emails to keep our clients engaged which led to decreased retention,” said Matt Goins, vice president, HMC Insurance Agency. “At HMC, we believe that engagement leads to stronger relationships and stronger relationships lead to increased retention. Applied Marketing Automation will automate this process to help us engage and retain our customers in each stage of their journey.”

Directly integrated into Applied Epic®, Applied Marketing Automation extends the value of the management system, eliminating the time and expense of managing separate, disparate marketing automation and content management systems. Agencies and brokerages can immediately launch marketing communications from the management system, ranging from one-off communications to robust marketing campaigns that nurture customers and prospects. The application provides access to a world-class insurance-specific content library with an editorial team dedicated to keeping assets up to date and tracks any marketing-related activities produced by campaigns back into the management system.

“In order for agencies to increase their customer retention rates, they must thoroughly evaluate their marketing strategies and incorporate tools for continuous custom engagement,” said Rich Belanger, chief technology officer, Applied Systems. “Applied Marketing Automation gives HMC Insurance Agency the tools to ensure consistent communication and connection, leading to higher customer retention rates.”


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About Applied Systems
Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.

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