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The Plexus Groupe Selects Applied Marketing Automation

July 06, 2022

Insurance agency implements integrated marketing campaigns to more efficiently communicate and engage with clients

UNIVERSITY PARK, Ill., July 6, 2022 – Applied Systems® today announced that The Plexus Groupe has selected Applied Marketing Automation, the industry’s first natively integrated marketing automation application. Integrated into Applied Epic®, Applied Marketing Automation enables The Plexus Groupe to efficiently deliver targeted marketing campaigns to their clients by leveraging the application’s library which has more than 4,000 pieces of relevant P&C and Benefits curated content, allowing the agency to engage their prospects and elevate their role as a trusted advisor.

“We want to be more than just an insurance broker, we want to be a partner that our clients can trust. The best way to build that trust is by sending relevant, fresh content that shows our customers that we are thinking of them and looking out for them,” said Kimba Pajares, Senior Vice President of Operations, The Plexus Groupe. “Applied Marketing Automation allows us to differentiate our services and nurture relationships by making sure our customers and prospects have access to the right information at the right time.”

Directly integrated into Applied Epic®, Applied Marketing Automation extends the value of the management system, eliminating the time and expense of managing separate, disparate marketing automation and content management systems. Agencies can immediately launch marketing communications from the management system, ranging from one-off communications to robust marketing campaigns that nurture customers and prospects. The application provides access to a world-class insurance-specific content library with an editorial team dedicated to keeping assets up to date and tracks any marketing-related activities produced by campaigns back into the management system.

“The influx of information across so many channels can make it hard to rise above the noise. This makes reaching prospects and customers with the right message at the right time more important than ever,” said Rich Belanger, chief technology officer, Applied Systems. “Applied Marketing Automation will enable The Plexus Groupe to create marketing strategies that deliver quick, highly personalized and relevant content that rises above all the noise, helping to develop trusted relationships and driving retention.”


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About Applied Systems
Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.

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