Using Applied technology as an employee and customer retention tool

Verge Insurance believes innovation helps attract new people to the broker channel and keeps existing employees from leaving. Implementing Applied Epic and Applied Analytics® has allowed them to measure staffing levels consistently. “We constantly measure policy count per servicer, revenue per servicer, and average commission income per servicer to make sure that we are adapting our business to support staffing levels to meet our clientele,” said Caroline Sherk. “Working with Applied for solutions to make it low touch or on anything that allows our current staffing situation to meet our clients’ needs has helped us combat the current labour shortage in Canada.”

Verge Insurance also believes that offering multiple service models to multiple generations is the path to growth for their entire book of business. Caroline Sherk said, “We have several generations doing business with us. We have baby boomers, Millennials and Gen Z. We’ve adapted our business to communicate with them in any way they prefer. That could be SMS messaging or a chatbot on our website. We also have a brokerage-branded portal; we still take in-person appointments and support customers on the phone. We want to be experts in every way a client wants to communicate with us, and Applied technology has helped us achieve that.”