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For Personal Lines Brokerages

Write the whole household, and keep it at renewal

You see the household’s coverage the moment a renewal opens. Rating across your markets starts from what’s already there.

Grow the book without growing the team

In personal lines, revenue follows volume, and volume is capped by how much one account manager can carry. Renewals, remarketing, and routine service requests compete for the same hours, so cross-sell and retention get whatever time is left. Applied Epic keeps renewals tracked from start to finish, works remarketing at scale, and surfaces cross-sell, so you can retain more of the book and write more for each household, without adding headcount.

What a renewal book needs

A broker management system has to hold renewal volume, rating, outreach and self-service on one account, or the cost to serve climbs with every policy.

Work the renewal season from one list

Every expiring account sits in one list with its own status, so nobody rebuilds it each month.

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Rate home and auto from the client’s account

Rate home and auto across your markets through Applied Rating Services, and what binds stays on the account.

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Offer the household its next line

Cross-sell campaigns build from your own client and policy detail, ready to send to the households that fit.

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Put documents and ID cards in the client’s app

Documents, pink slips, payments, and coverage detail are all available to clients on a branded mobile app.

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Part of Applied Epic

Payments synced seamlessly to servicing and accounting

A payment collected today shows up on the invoice, the policy, and the ledger, so nobody reconciles the same dollar twice.

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What customers are saying

We write a lot of personal lines business and people are typing addresses all day long… you might save someone 10, 15, 20 minutes a day, just with that one feature alone.

Wayne Plotkin
Wayne Plotkin Chief Technology Officer Sihle Insurance Group

We ended up taking back a lot of our campaigns from the marketing department because we were able to create automation and actually save labor on our end.

Tess Pergande
Tess Pergande Personal Lines and Benefits Manager Bravera Insurance

Frequently asked about personal lines

By working the renewal season as a tracked list rather than a monthly scramble. Every expiring account carries its own status, so nothing lapses because a spreadsheet was out of date, and remarketing starts while there is still time to place it. 

Rounding out the household helps too. A client with three lines is harder to move than a client with one.

Volume, first. Personal lines software has to hold renewal tracking, comparative rating for home and auto, cross-sell outreach and client self-service on the same account, or the cost to serve rises with every policy added. 

The test is whether an account manager can carry more of the book this year than last. 

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It is when the account detail is already there. Most of the cost of remarketing is rekeying the risk, so brokerages that rate from the existing account get through far more of the season than those rebuilding each quote by hand. 

The alternative is quietly losing the accounts you never got to.

A rater returns prices from insurers for a given risk. A broker management system holds the client, the policies, the documents, the billing and the servicing history for the life of the relationship. 

Brokerages run into trouble when the two do not share an account, because the risk then gets entered twice and the two records drift apart.