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Applied brand hub
Logos, brand guidelines and approved company descriptions.
Get the new Applied brand assets
Applied is The Current That Connects Insurance™. Our new brand reflects who Applied has become: the connective intelligence between brokers and carriers across the policy lifecycle, built around movement, momentum, and compounding value.
This page gives partners, media, analysts, and other collaborators what they need to represent Applied accurately. Download the logos and brand guidelines below, copy the approved company descriptions, and see how to refer to Applied. Please use these assets as provided and follow the brand guidelines.
Approved descriptions
Use these descriptions as written.
One-sentence description
As the world’s largest provider of insurance software, Applied connects agencies, brokers and carriers across the global flow of risk, orchestrating data, intelligence, and action at every connection.
Boilerplate
Applied Systems is the current that connects the insurance value chain. As the world’s largest provider of insurance software, Applied connects agencies, brokers and carriers across the global flow of risk, orchestrating data, intelligence, and action at every connection. As those connections multiply, value compounds – powering a smarter, faster, and more connected insurance industry that serves as a foundation for vibrant economies where more businesses, communities and dreams can move forward.
How to refer to Applied
Use “Applied” for the brand: its products, services and solutions, and any copy meant to promote, position or persuade. Use “Applied Systems” for the company as a legal and corporate entity: its history, ownership, leadership, transactions, and legal or contractual language. The legal name is Applied Systems, Inc. Our broker platform is Applied Epic® and our carrier offerings are referred to as the Applied carrier suite. Ivans and Cytora are part of Applied, and their products are part of the Applied suite for carriers. After first mention, describe the work a product does rather than naming its modules (for example, “payments in Applied Epic,” not “Applied Pay” or “Epic Payments”), and don’t use “AI” as a name prefix.
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Frequently asked questions
For more than 40 years, agencies, brokers and carriers have relied on Applied to simplify complexity and keep business moving. That role has grown. As insurance becomes more digital and AI becomes part of everyday work, Applied is evolving from a trusted system of record into the connective intelligence between agencies and carriers. Our brand needed to keep pace, so we set out to simplify our story, modernize how we show up, and tell the whole story.
What’s changing is our logo, our visual identity, and how we name and talk about our products, with a clearer and more consistent approach. What isn’t changing is the products you rely on or your day-to-day work.
It describes Applied’s position at the center of insurance, between agencies and carriers and across the policy lifecycle. The brand is built on three ideas: connecting the whole lifecycle, reimagining how insurance flows, and compounding real value as connections multiply.
Applied Epic remains the platform agencies rely on. Extended capabilities live within each platform.
We’re bringing Ivans and Cytora together under Applied, with one roadmap spanning the full policy lifecycle. The connectivity and data carriers depend on carry forward without disruption, now backed by Applied’s full platform investment. The Ivans and Cytora products and teams you know will continue, and over time you’ll see them connect more visibly with Applied.
No, our commitment to open, neutral connectivity across every management system is unchanged. We’ll keep earning your trust the same way we always have: by keeping the network open and investing in the connections users depend on.
There’s nothing you need to do. Your day-to-day work stays the same, and the new Applied identity will roll out across our products in the coming months.
For brand questions, email info@appliedsystems.com. For product and account questions, email sales@appliedsystems.com.
Contact Us
Questions about the Applied brand?
Contact info@appliedsystems.com. For product and account questions, contact sales@appliedsystems.com.