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For distribution leaders

Grow with the brokers you have and reach the ones you want

Put your products in front of brokers right where they place business. You’ll gain visibility, build stronger broker relationships and create more opportunities to grow premium together.

What the independent agency channel produces when you’re connected to it

Brokers want to work with the insurers that are easiest to do business with.

  • Premium from connected brokers

    Connected workflows bring in more premium from brokers who quote and service inside their BMS.

  • Quote volume per broker

    Brokers quote more often with insurers whose products sit at the point of quote.

  • Brokers choosing on experience

    Brokers weigh the quoting and servicing experience when they decide where to place, especially in commercial lines.

What a connected channel runs on

Brokers put care into finding the right market for every risk. Make it easy for them to see where your products fit, so they bring more of the right opportunities your way.

See where you win and lose against the market

Compare your rates with competitors by line, product and territory, and build region-specific distribution strategies from what you find.

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Rate personal lines wherever brokers quote

Home, auto and motorcycle rates reach brokers across Canada in real time, inside the comparative rating they already use.

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Rate inside the workflow your agencies already use

Give brokers an easier path from application to quote. When a quote request arrives on CSIO question sets from any brokerage management system, you quote more of what comes in.

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Reach more brokers with alternative cover

Lloyd’s coverholders and MGAs bring programs to brokers across Canada faster, with issuance and endorsements automated.

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What distribution leaders report

It’s more important than ever to give our broker partners the connectivity and payment options they need to provide an excellent customer experience.

Graham Haigh
Graham Haigh SVP and Chief Marketing Officer Wawanesa Insurance

Applied is a leader in broker connectivity, so our partnership is essential in making it easier for brokers and Mutuals to work together.

Matthew Scott
Matthew Scott President and Chief Executive Officer Cognition+

Frequently asked about insurer distribution

Insurer distribution teams reach and grow broker business by putting their products where brokers quote: real-time personal lines rating, CSIO-standard commercial quoting and servicing data delivered into the BMS.

Reach comes first. Market intelligence then shows where your rates win and where they need to move.

Rating data is how brokers find you: they quote a risk and see your price next to everyone else’s. Market intelligence runs the other way, showing how your rates compare by line, territory and competitor.

One brings quotes in. The other tells you where to adjust.

Through the systems brokers already use. Specialty workflows let brokers issue and manage alternative cover, with policy wordings and declaration sheets produced as they go.

Coverholders bring programs to market faster and reach brokers across Canada without adding staff.

No, though it changes what your reps spend their time on. When your products and rates reach brokers inside their own systems, territory managers stop being the source of product education.

That time goes back to selling and to the broker relationships a rep is there to build.

Grow the channel you have

Start with the lines you rate today, and add the brokers your market data points you toward.

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