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Adaptability: The Insurance Customer Experience Imperative in an Online Digital Mobile Society

Customer experience (CX) is all the rage. You can’t click to an insurance industry news site or general interest news site, or even pick up an insurance industry trade magazine without seeing exhortations about the need for insurance industry companies, agencies and brokerages to become customer centric, customer focused, or customer engaged. Actually, there should be trumpets blasting the message in every direction you turn about the critical importance of CX to your firm’s ongoing and future success. It’s that important and why we believe it’s imperative that agencies, brokers and MGAs constantly strengthen the CX they provide their clients.

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