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Understanding Millennial & Gen Z Insurance Buying Behaviors

The face of the insurance customer is changing. Today’s insurance customers are millennial and Generation Z adults between the ages of 18 and 38, who have trillions of dollars in purchasing power. In “The Next Generations & Insurance” survey report, Applied partnered with ORC International to conduct a survey on what millennials and Gen Z adults are looking for in their insurance providers.

Read this report for insight into the insurance buying behaviors and preferences of these two generations.

Please complete the form for instant access to the "Understanding Millennial & Gen Z Insurance Buying Behaviors" report.

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